Marketing is the key to getting many interested buyers and selling at top dollar.

With so many homes for sale today and the housing market as competitive and hectic as it is you could lose thousands of dollars if I did a standard job of marketing your home for potential buyers. Why? Because the more buyers you get interested in your home the better chances you have of getting top dollar. If nobody knows your home is for sale how will they ever buy it?

In this part of my report I am going to explain what I do to market homes to potential buyers. I have sold homes through every marketing strategy I use. Just remember the more ways you have of attracting a buyer the better your chances are of selling for more money.

WHERE DO BUYERS COME FROM?

   Eighty Percent of Buyers use the Internet in their

     Home Search.

· Home Buyers use the Internet to search for a home

    more than any other media.

· Home Buyers say the Most Important Information

    is Photos and Detailed Descriptions.

· You’re twice as likely to sell your home online as

    in the Newspaper.

· Nearly Three Quarters of Buyers viewed the

    Internet as a Very Useful Tool in their Home

    Search.

· 74% of Buyers reported they drove by a home

    viewed online.

 

Since 2001 there are twice as many buyers searching for homes online rather than in the newspaper, by utilizing online advertising I am twice as likely to sell your home. With Online Marketing you benefit from having more information available to buyers. This includes information about your home, customized home descriptions, multiple photos, and opportunities for the potential buyers to contact me. All of these allow me to present your home in the best possible light.  Buyers can request information on your home 24/7 via e-mail or phone.

   Web sites I advertise my listed homes with

(1) Realtor.com #1 real estate website used for home searches

(2) Greater Louisville Association of Realtors website

(3) The Breland Group

(4) www.the502realtor.com

(5) www.zillow.com

(6) www.oodle.com

(7) www.kijiji.com

(8)www.local.com

(9) www.lycos.com

(10)www.hotpicks.com

(11)www.louisville.craigslist.org

In addition to the websites above, all of my listings are available on other Louisville brokers and agents websites.

The web is responsible for a large part of my buyer business. The key with web leads is keeping in contact with the buyers until they buy a home (more on that later).

·        Home Buyer Referrals – I have many past clients who know me as their real estate professional and refer their friends and family to me when buying a home. I also do ongoing marketing to them.

·        The Homes Magazine – this is the book that markets local real estate and are everywhere around town for potential buyers to use when looking for a home.

·        Realtor, Arrow and Info Line Signs – There are advantages of our Realtor sign with the Breland Group brand in your front yard. Because the Breland Group brand is recognized by buyers who know they will be talking to a professional when they call our signs. We put up multiple arrow sings directing buyers from main roads. The key with my sign is having my cell number available to answer buyer calls. If buyers call after hours or don’t want to talk with a sale person they can visit my website and send me an email directly.

·        Direct mail “Just listed” and “Just Sold” post cards – When we list and sell a home we send a just listed or just sold post card to neighbors and potential buyers. We customize the message to potential buyers and select owners who may want to upgrade their home. When we do get a buyer from this source they are usually ready to buy and very interested in the home.

·        Targeted marketing -- All this marketing is great, yet if it does not go to people looking for a home it is useless. We select the marketing that goes to the buyers ready and able to buy.

·        Multiple types of marketing -- Putting all your eggs in one basket works some of the time yet spreading them out works all the time. That’s why we use many different types of marketing.

#5 FOLLOW UP WITH POTENTIAL BUYERS.

The agent that stays in contact with a buyer has the best chances of selling them a home

Many agents are competing for the same buyers. There are many homes to sell and few buyers for them. The market is very competitive and buyers have many options. I sell a lot of homes to buyers who have worked with multiple agents prior to me. What is the compelling reason for them to use me? I follow up and stay in contact till they buy. This is the difference between me and the standard agent?

Most agents only follow up with now business. Meaning if the buyer isn’t buying within a few months they lose track of them and never sell them a home.

I am very aggressive with following up and keeping in touch with buyers until they buy. I have invested in a great follow up program that keeps track of these buyers even if their buying in a few years. With this program in place we are able to easily send direct mail, emails, and call them on a regular basis providing them with information till they buy.

This is a benefit to you because I have a pipeline of buyers buying homes.

Here are a few things my automated buyer system does to produce buyers.

ü      Software keeps track of and in touch with every buyer regardless of how far away they are from buying (now to forever).

ü      Web base lead capture systems

#6 FOLLOW UP WITH THE HOMEOWNER SELLING THE HOME

Home Feedback is one of the most important jobs your agent provides

If you never know what a buyers honest opinion is there’s no way you could make changes that may be stopping your home from selling. How I provide you with feedback will allow you to receive feedback quickly and sell your home for more money. I send all agents an email form requesting feedback on their showing of my properties. This type of request nets an 80% response rate from agents.

That’s Only A Small Sample Of My Marketing Strategies And Selling Systems I Use! Any One Of These Could Bring Multiple Buyers For Your Home.

All Of Them Can Blow The Lid Right Off.

If I could get one or two of these to work for you, you’d have a buyer in no time. All of these work like gangbusters and when I get them working together as a system they are unbelievably powerful.

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